SocialDrinker brings social media management and digital innovation to bars, breweries, wineries and the wider alcohol industry. We’re a trusted Google Street View agency and we can showcase your venue to the world, in 360º of high definition.
With years of experience in both hospitality management and digital media marketing, we’ll coach you in the art and science of social media or take the burden off you completely. SocialDrinker will create high quality content for you on a regular basis. We will amplify your content utilising sophisticated social media advertising techniques to ensure it is seen by the people that matter, new customers. We help small businesses in hospitality make the most of the digital landscape. The only venues we won’t help are places with pokies.
Our job is to help your venue and products thrive in new and exciting ways. We’ll assist you in making the most of the relationships you’ve built already, manage your online reputation and help you engage with new audiences – whether they’re around the corner or on the other side of the world.
We’re here to help your business thrive, online and offline.
Client Testimonial
Why we exist
Prior to a building a career in digital media, Jimmy Neal (SocialDrinker’s founder), always had a thirst for the hospitality industry. At the age of 8 he proclaimed that he would one day own a pub. Straight out of school, studying Exercise Science at university, Jimmy immersed himself in the hospitality scene. Fancying himself as cocktail bartender and future hospitality magnate. He has managed bars, clubs, restaurants and even held a stint as a concierge at an intercontinental hotel. A lifetime career in hospo’ was the plan, until the glitz and glamour of late nights and constant hangovers started to wear off.
Jimmy decided to get a haircut and get real job, thus joining the ‘real world’ and the corporate suits. After years of working in and around media agencies and the continuation of late nights and constant hangovers, he decided to bring his digital media innovation skills and passion for hospitality together.
Voila! SocialDrinker was born.
Jimmy’s digital media career started with News Corporation’s digital arm, News Digital Media. He worked across all their 27 digital publications at a time. Back when social media was just a buzzword. Over the last decade he has provided social media services, digital media strategy, branding advice, content marketing and media intelligence to blue chip businesses across the globe. Some of his previous clients include Swisse Wellness Australia, LinkedIn, Telstra, NAB, ANZ, City of Melbourne, VRC, Bupa, Cricket Australia, AFL, Porsche Cars Australia, CPA Australia and many more.
For shiggles (shits and giggles), Jimmy hosts the odd wine tour around Victoria. The internet has rated him as five-star guide on TripAdvisor. Reviewers claim he is “professional, knowledgeable and hilarious” – but don’t trust everything you read on the Internet.
With an increasing passion for sustainability, Jimmy owns a couple hectares of environmental land in Tasmania. He’s in the early stages of planning an off grid eco-retreat and destination dining venue. If you’d like to find out more, he’d love to talk to you about it.
