Influencer Marketing
What is influencer marketing?
Influencer marketing has been around forever and day, but you’d probably know it by the term “word of mouth” or “word of mouth marketing”.
How does word of mouth marketing work? Let our friend Wayne from Wayne’s World explain it to you:
Influencer marketing is simply the social media iteration of this long standing phenomenon, however Influencer marketing uses social media to amplify your message on a mass scale. Finding a relevant influencer that has a large social media following to spruik your products can instantly increase awareness, the credibility and the long term profitability of your brand and business.
Influencers come in many forms. They could be well-known celebrities or someone known for their expertise on a niche topic. Instagram celebrities are often unknown to the majority of people but who have loyal followers who connect with their interests or lifestyle. They may have a loyal following on any given, yet specific topic such as travel, bars, wine, weddings or just for being a mum; Aka, “mummy bloggers”.
How do influencers work? Say you are looking to boost wedding bookings at your venue, depending on your objectives and budget, we can engage the services of:
A wedding blogger that focuses your state or location to visit your venue and write a blog for their audience.
An Instagrammer that promotes the local business to your ideal demographic to take some photos and share with their fifty thousand followers.
Engaging with a Facebook page that is regularly visited by the newly engaged to share stories about your venue.
There are many more options on how to approach and reap the benefits of influencer marketing. The key to success is finding the right the person who can tell your brand story to the right audience and you don’t always need a massive budget to get the rewards.